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Do people come for the networking? Are today’s buyers more interested in and biodegradable cleaning products for
Attending the MYS means meeting your motoryachts or in more eco-friendly sailing yachts, Eazy Green, made from raw vegetable
peers in a country that is safe, attractive, with yachts? materials without dyes, preservatives, EDTA
many business and networking opportunities This is a brand new trend. Admittedly, it or phosphate.
(cocktails, parties and so on). You have does not concern 100% of buyers but these
billionaires talking to billionaires. This is part new requests concern both motoryachts What are the other trends in the superyacht
of my sales pitch and it really hits home. Also, and sailing yachts (which represent 15% sector?
there are people who have come to the MYS of the sector). For the past two or three Toys and accessories! This according to the
with no boat but left with one [she smiles]. I years, there has been growing interest in age of the owners. We have brought together
even know of one client who bought a shipyard catamarans and a very strong demand for these sorts of facilities, activities and services
outright just to build his dream boat! boats built in a more virtuous way, with in the Adventure Area: sports tenders for day
hybrid engines. The yachting industry had to trips, luxury and all-terrain vehicles, water toys,
Do the world premières create a buzz? Is this follow suit and embarked on research and high-tech gadgets, helicopters or excursion
an attraction factor? development, which was not really an option, programmes to the most exotic and isolated
Yes, of course, these premières boost the more an obligation. At the MYS, we shine destinations on the planet. A yacht allows you
reputation of the show in terms of the media but a light on these sustainable technologies to go sailing but also to set off on an adventure,
what matters is the intrinsic value of the event. It aimed at reducing the environmental impact to having thrilling experiences – and we are
is this that brings in the right customers interested of superyachts. We have created a space, exhibiting some 50 very innovative, increasingly-
in acquiring a yacht and attracts exhibitors looking the Sustainability Hub, where exhibitors electric tenders.
for good customers. It’s a virtuous circle. are selected in partnership with the Water
Revolution Foundation, according to strict After the Formula 1 Grand Prix, the MYS is the
The MYS shows some 100 yachts up to more specifications - there is no question of Principality’s second-biggest event in terms
than 100 metres. What is the profile of buyers? greenwashing. of economic revenue. What are the figures?
Overall, boat owners are mostly businessmen, How much does it cost to organise each year?
at the head of very large companies - very What «green» novelties will be presented How much does it bring in, including VAT?
few are women. The age range has widened. this year? I have no official figures. All I know is that
When I started in the business, the average Around 20 companies will be in this pavilion, hotels and restaurants are full during the
yacht owner was between 50 and 70 years presenting a range of technologies that already show, boutiques are bombarded. Hairdressers,
old. Today, of course we do still have these exist on the market. This year, for example, florists, etc, all also work hard during the MYS.
profiles but there are more and more owners there will be Fabiani Yacht’s Hybrid MY 77’ In the Carré d’Or, in luxury goods boutiques
aged 35-40. I think this is due in particular to (under construction), which incorporates an during the week of the MYS (as with Grand
the development of new companies linked innovative, recently-patented, sustainable Prix week), no-one takes time off and that is
to digital. In the digital world, entrepreneurs solution: retractable solar panels that store not a coincidence! The show is a tremendous
develop colossal fortunes quickly. energy in batteries; as well as ecological economic - as well as publicity - coup.

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