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MONACO YACHT SHOW: «95% of superyacht shipyards

participate in the Monaco Yacht Show» by Milena Radoman

For its Managing Director, Gaëlle Tallarida, the Monaco Yacht Show, created in 1991, is «a unique

opportunity in the world to see everything that’s new in the yachting sector in the space of four days, in
particular the 40 to 50 boats launched as world premières.”

What is the genesis of the Monaco Yacht Show? Sadly not – that is mission impossible. A We went up to 33,000 visitors! However, it
At the start, in 1991, the idea was to create a boat sale is rarely concluded in a few hours was important for exhibitors to welcome
meeting for brokerage and the sale of boats during the four days of the MYS. The financial their private clients in more comfortable
because it was already an ultra-represented stakes are such that the sale is revealed when conditions. That’s why our post-Covid
sector in the region and very established in everything is over, which is the main reason for strategy focused on optimising everything
Monaco. Then, when the organising company the lack of numbers; but we have information we’d been doing for years and going one
stopped its Nice show dedicated to equipment confirming to us that boats are selling well step further: we voluntarily decided to go
manufacturers and shipyards, the Monaco Yacht thanks to the show, without knowing the down to 25,000 visitors; offer more complete
Show (MYS) took over this sector in 2000. Since location of the transaction. For me the best packages for a pre-selected clientèle; and
then, the show has grown gradually, from 60 to data, which confirms the value of the event create one day when the port area is only
600 exhibitors just before the Covid pandemic. and its unique place in the world market, is accessible to the 10,000 private customers
the renewal rate of exhibitors which exceeds and exhibitors. The industry wanted less B2B,
Is the boat building industry strongly 85%! They don’t come back to the MYS for our more B2C. It’s about connecting exhibitors
represented? benefit [she smiles]. with the right visitors.
The Dutch shipyards, which are the market Coming to the MYS is a unique opportunity in
leaders, were the first to come to Monaco. the world to see all that’s new in the yachting How do you select these «right” visitors?
Currently, probably 95% of superyacht sector in the space of four days - in particular The objective is to help our exhibitors find
shipyards (24 metres and over) take part in the 40 to 50 boats which are launched as buyers, to do the groundwork for them by
the MYS thanks to the breakwater’s ability to world premières – and this is the event’s introducing them to potential customers.
accommodate boats up to 125 metres! Larger main strength. Over time, we have succeeded A MYS employee deals exclusively with
yachts - or ones that the owners do not wish in highlighting the exhibitors at the show, by these clients, sees with them what they are
to show in port - stay offshore… giving the spaces themes: where to find the looking for, what type of boat interests them,
new yachts, accessories, interior decoration, etc, and then helps them to organise their
You are now hosting nearly 530 exhibitors, technical products for the construction of complete visit to the show - from making
including all sectors of luxury and a boat, etc, and to offer a seamless visitor appointments to visit their preferred boats,
superyachting such as shipbuilding, refit, experience. to onboard private cocktails organised by the
service companies and brokers. Do you know brokers. We are true intermediaries but we
how many transactions take place during Has the number of visitors dropped? are neutral. At no point does the MYS receive
the show? The show was a victim of its own success. a commission on a sale. Our strength is to
have created this marketplace. If we played
a commercial role, we would compromise
the ethics of being an event organiser. This
is our business model.

How do you approach clients?
We seek out our final clients wherever they may
be, during the course of many trips abroad: the
client breeding grounds are the American and
British markets. We know the meeting places
where businessmen do high-quality networking.
© Monaco Yacht Show St Regis in New York. We are one of the must-
We collaborate with major hotels, such as the

attend events for the very wealthy, according
to Forbes magazine.

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