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GR: I believe that be opened. Tools such as this will, of course,
this crisis could evolve, as already noted during the health
be a generational crisis, during which we had to adapt and
turning point. Some create virtual economic missions. Finally,
values that have now to be effective, we will have to continue to
become crucial are monitor geostrategic and macroeconomic
still missing from developments, to anticipate changes in the
the policies of some world of work and the needs of our members,
business leaders in whilst preserving our identity.
the Principality
one might mention GR: The MEB is a flexible and adaptable
ecologica l and organisation which is both somewhere for
e n v ir on me n tal the private sector to communicate as well
a wa r eness, as an excellent go-between for the state and
e mb r ac i n g businesses, which was shown during the
digitalisation and Covid-19 crisis. Post-crisis, our marketing
exterior changes, missions will be stepped up, with face-to-face
awareness of the meetings as well as a digital presence. The
role of a business organisation gets stronger and stronger every
leader and, in some month, with traditional businesses side-by-side
cases, audacity. In with start-ups from, for example, the Monaco
order to illustrate Tech business incubator, as well as soon from
these claims with Monaco Boost – but also from an evermore
an example, we dynamic private sector.
© NEWDAY STUDIO carried out a study ill the investment promotion agency side
on teleworking, which

Guillaume Rose, CEO of the MEB showed that it works of things be stepped up
in the majority of
sectors – more so MD: As I said before, Monaco needs to retain
example is that of Bettina, which knew the in finance than in the construction industry, its appeal this is crucial. Marketing to
right path to take. Even leisure tourism was of course – and that it satisfied both the investors, therefore, needs to remain a core
able to recover this summer, as was events employee (an increase in quality of life and mission of the MEB. The dynamics of change
tourism, as seen with Monaco acht Show, the employer (an increase in productivity . It driven by the Sovereign are a great help to us.
which turned out to be a success, whilst all is clear that we need to retain teleworking The collaborations we have developed, along
the odds were stacked against it. Above all, probably in a manner not quite as widespread with Guillaume Rose, with other Monégasque
this crisis strongly hampered the business as during the health crisis – but without entities have also contributed to spreading
tourism sector, which will need a little more returning to the ultra-minority situation that Monaco’s influence. There will certainly be
time to recover. We hope we can now see prevailed beforehand. et us use these winning new ways in which we can continue this, for
the light at the end of the tunnel – a longer combinations and make the most of them. example with different organisations.
tunnel than we were expecting. The way our At the MEB, we have introduced one day of
economy started up again so quickly proves teleworking per week, increasing productivity GR: Foreign investors are currently still being
that it is full of resources. at the same time as maximising office space very cautious but we will continue to attract
at no extra cost! them thanks to the networks we have built
ill there be a new business model that up over the years and which we continue to
protects ecological and social capital Speaking of the MEB, how do you see it in build upon each day, by capitalising on the
0 years time image of Monaco as a haven of security,
MD: I’m not sure whether the crisis we are well-being, education and quality of life. With
going through will necessarily bring about new MD: The MEB is and will remain, I believe, an Frédéric Genta’s department, we can offer
business models. Having said that, subjects indispensable tool for seeking out investors digital evolution and with Annabelle Jaeger-
like sustainable development are now at the and a source of unparalleled assistance and Seydoux’s department we offer progress
heart of our strategies in all sectors of activity. support for all the companies that choose to towards the energy transition. By the same
Driven forward by the Sovereign, Monaco is become members. What we do relies upon token, Invest Monaco, at the heart of the MEB,
determined to set an example in subjects such numerous connections and, year after year, is the Principality’s main structure for actively
as protecting the environment, digitalisation we expand our networks locally as well as seeking out investors. Along with my deputy,
and solidarity. This naturally contributes to internationally. The MEB is a fabulous tool Justin Highman, our direct responsibility is,
pointing companies’ business policies towards at the service of the Principality and which therfore, to make sure that this drive does
a more virtuous model. needs to continue, so that new horizons can not slow down.

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