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L ’HEURE
Retail: Tomorrow’s Trends CLIMAT T OURNE.
Contact-free payment methods, bulk-buying and respect for the environment the health crisis has
sped up these consumer trends. Certain innovations will change the face of retail over the coming
decades.
1 Responsible retail
According to a consumer poll by Havas Paris on
retail in 10 years’ time, “77% of French people
believe they will no longer use products that
do not respect the environment by 2030.” This
trend can be seen in the French government’s
proposals to ban adverts for Black Friday and
that could well also affect Monaco. This implies
drawing a line under non-environmentally-friendly
products that have a disastrous ecological
impact. “Faced with the idea that in 2030 the
Earth will have reached its limits, consumers
wanted to opt to shop locally, consuming less
energy and less technology,” indicates Havas.
There is even talk of an individual right to
consume: 60% of respondents say they are
ready to accept a «consumption permit» taking
© zestmarina
into account their impact on the environment.
2 Virtual packaging, bulk-buying, DNA-based Bye bye to cash?
personalisation
Reducing packaging and avoiding wastage: these Bye bye to cash reaching 4.29 trillion, a steep rise compared
are the objectives of the 2030 consumer. 87% 60% of French people are prepared to forego to the 17.9% growth seen in the previous year,
of French people can imagine doing without cash in favour of digital means to make their representing 20% of all retail purchases and
packaging in order to protect the environment, purchases. This trend, which took hold during according to some forecasters, by 2040 95%
according to this same study. irtual packaging the health crisis, will force shops to choose of all purchases will be carried out online.
would allow a shopper to access information technological solutions, prioritising the use of Another trend noted is that 41% of French
about the product with their smartphone, such contactless payment. There are already tools people questioned in the Havas study would Photo : Tom Barrett / Unsplash
as nutritional data and certifications. The Havas that can transform tablets and other devices into agree to shop in 100%-automated stores, for
study even reveals that one in three French cash registers, as well as paying with a mobile. rapidity’s sake or to be able to shop at night,
people would agree to give a DNA sample in order as seen with the Amazon Go Grocery, the first
to receive product recommendations based on 4 hat about the human touch automated supermarket concept, with no tills
their biological needs – this may seem futuristic The social distancing imposed by the Covid-19 or staff. It is hard to imagine how these two
but a Nestlé research programme is already pandemic has left its mark. 47% of those different types of shop, the traditional and the
analysing the DNA and blood of consumers, questioned said they would like to see the digital, would not be able to exist together, Aujourd’hui plus que jamais, nous nous engageons pour
with the aim of suggesting recipes based on advent of delivery by drone and robots. In 2020, as they adapt to the profiles and needs of répondre aux enjeux du changement climatique.
Nestlé products. world e-commerce sales increased by 24%, consumers.
Nous passons à la vitesse supérieure en matière
d’investissement durable pour une finance responsable.
Nous nous engageons à publier la trajectoire climatique
de nos investissements chaque année, dès 2021.
Nous accompagnons les entreprises dans l’atteinte de
leur neutralité carbone conformément à l’Accord de Paris.
Parlez-en à votre Conseiller Financier et retrouvez notre Maison d’Épargne et de Valeur
expertise climat et nos fonds ISR sur dnca-investments.com
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