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Déjà 150 Young leaders aucune promotion. » Le réseau, animé par une jeune étudiante de
L’objectif est aujourd’hui de s’attaquer aux jeunes générations avec 24 ans, mexicano-américaine, « active sur différents supports de
la création en 2020 de MPL Young leaders: « Nous devons préparer communication dédiés », est axé défense de l’environnement et
l’avenir. Nous recrutons les moins de 35 ans, issus des familles finance verte. Le premier sommet s’est déroulé à l’International
des membres, qui hériteront de la fortune et des entreprises de University of Monaco, partenaire comme l’Université d’Edimbourg,
leurs parents, ainsi que de nouveaux jeunes résidents à Monaco qui a lancé le programme doctorant « Ocean Leaders » pour la
qui sont exceptionnels, comme des Youtubeurs mondialement sauvegarde des océans, et la North Eastern University de Boston,
connus sur Internet. Le club réunit environ 150 membres, sans qui propose une formation liée au Wealth management.

Monaco Private Label: a private club to seduce the elite

Through Monaco Private Label, around a hundred families of ultra-high-net-worth individuals have
settled in Monaco. by Milena Radoman

Originally, the goal was to capture tourists with “They themselves are part of the elite and gala dinner and conferences, the proceeds
high purchasing power and offer them a VIP, represent an incredible gateway...With a of which are donated to the FPA2 (more
luxury concierge service, like rolling out the budget of €100,000 allocated each year by the than €2.5 million in 10 years). “Socialising
red carpet for the global elite. Monaco Private government, we organise exceptional dinners and networking are critical for these people.
Label (MPL) is now intended to encourage together (on average half a dozen per year), After the summits, there is an awareness of
these ultra-high-net-worth individuals (UHNWI) in exclusive and intimate settings. We have the fabric of Monaco life and people make
to settle in the Principality. been prospecting in many countries: China, the move to resettle in the Principality.”
And it works...”Monaco Private Label has 2,000 Singapore, South Africa, New Zealand, Saudi MPL calls on prestigious speakers such as
member families from 67 different countries Arabia, Israel, Brazil, etc. The last Monaco Muhammad Yunus (Nobel Peace Prize 2006
and about 100 of them have chosen to settle Private Label dinner took place in March in for the invention of microcredit) and Michael
in Monaco,” explains Michel Bouquier, who Dubai with business owners who were also Lopez-Alegria, (Hispanic-American astronaut
initiated the concept in 2009 when he was still from Oman, Bahrain and Saudi Arabia. During who left on board the Axiom Space shuttle,
head of the Tourism Department. Their profile? these evenings, I explain what Monaco Private aka Space X, to reach the International Space
They are very wealthy, economic leaders, Label offers and I tell them about Monaco, Station). “We were able to establish a live
owners of their own businesses, interested aside from the usual clichés.” Michel Bouquier conversation with him from space courtesy
in philanthropy and seduced by the assets of gives members a membership card with his of NASA!”
the Principality: political stability, soft taxation, mobile number and e-mail address on the
security, the education system...”Health is back. “I usually tell them: ‘Whatever the nature Already 150 Young Leaders
also a sensitive argument since the health of your request, consider that the answer will The objective today is to tackle the younger
crisis.” Michel Bouquier has thus succeeded always be positive and I will take care of the generations with the creation in 2020 of MPL
in attracting Turkish, Indian, English, Finnish rest.’ I have created an ecosystem of partner Young Leaders: “We must prepare for the
and Swiss families, some entrepreneurs companies that allows me to provide them future. We recruit under-35s from members’
even setting up a business in the Principality. with an answer in 20 minutes! It’s all part of families, who will inherit their parents’ fortunes
“Monaco is not on the list of natural reflex the job!” says the MPL manager with a smile, and businesses, as well as new young residents
relocation countries. We have to convince mentioning, for example, the organisation of a in Monaco who are exceptional, such as
our members that the country benefits from a medical appointment with a specialist in just world-renowned internet YouTubers. The club
panoply of talents and a wealth of expertise,” a few hours, obtaining a berth in the port, or now has about 150 members, without any
indicates the Senior Adviser to the Finance a table at the Michelin-starred Alain Ducasse promotion. The network, led by a 24-year-old
and Economy Department who, for example, restaurant when it was fully-booked. Mexican-American student, “active on various
brought in 70 experts in three days to speak There are other connections, thanks to these dedicated communication media”, focuses on
at the last annual MPL summit. UHNWIs: “Some members of Monaco Private environmental protection and green finance.
Label open their address books to us. We also The first summit took place at the International
€100,000 budget work in close collaboration with the Prince University of Monaco, with partners such as
To seduce these multimillionaires and Albert II of Monaco Foundation (FPA2), as well the University of Edinburgh, which launched the
billionaires, the former Tourism boss as the Monaco Red Cross, Amade and Peace Ocean Leaders doctoral programme to save the
goes through the network of 130 honorary and Sport.” Each year, MPL organises an annual, oceans, and Northeastern University in Boston,
consuls of Monaco based around the world. self-financed summit for its members with a which offers a Wealth Management course.

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