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MONACO ÉCONOMIE





                                                   Once upon a time  Monaco  conomie



                                                   Although it is difficult to slip the history   Monaco Economie: a brief history of our
                                                   of the word magazine into a conversation,   magazine.
                                                   its etymology is fascinating because it is   Monaco Economie is the quarterly economic
                                                   universal.                            magazine of the Principality of Monaco. It
                                                   «Magazine» comes from English that borrowed   is fully bilingual, French and English, and as
                                                   “magasin” (shop  from French, which itself   its name suggests, it deals mainly with the
                                                   comes from the Arabic word “makhzan”   Monegasque economy while lightly touching
                                                   meaning depot, place of storage, warehouse.   on the Côte d Azur.
                                                   In French the word “magazine” which became   At the outset Maurice Cohen was the head
                                                   common at the beginning of the 20  century,   of Davidson Communication, a Monegasque
                                                                               th
                                                   is a re-use of the English word. From 1741   communications agency. In partnership with
                                                   to the end of the 19  century periodicals   the Department of Commerce, Industry and
                                                                     th
                                                   appeared in France with the word “magasin” in   Industrial Property of Monaco, in December
                                                   their title, to refer to a collection, a repository   1988 he launched the “Monaco Expansion”
                                                   for, and an accumulation of information for   edition. At the time it was a semesterly
                                                   a given period.                       publication of economic information primarily
                                                                                         intended for new companies in Monaco.
                                            94     But how is the magazine press defined today?  For what would have been its 9th issue,
                                                   According  to  researchers  two  criteria   Monaco Expansion changed its name and
               le magazine économique de la Principauté - the economic magazine of the Principality  AVRIL > JUIN 2015   5€
                                                   characterise the written press: printing and   became Monaco Economie, a “truly” bilingual
                                   Monaco,
                                   passionate      periodic publishing, elements which were only   French English magazine which was to be
                                   about sport     to be combined at the very beginning of the 17 th  published every 3 months. It is now sold on
               Monaco,                             century. Though Johann Carolus published the   newsstands and by subscription and is aimed
                                                   first number of “Relation aller F rnemmen und
                                                                                         at all the economic players in the Principality.

               la  passion                         gedenckw rdigen Historien  in Strasbourg in
                  du sport                         1605,” or in English “Communication of all the   1995 was the year of change. In March the
                                                                                         ownership of Davidson Communication passed
                                                   important and memorable stories that took
                                                   place in Upper and  ower Germany that I want   to  iana Caso who was 27 at the time, a young
                                                   to transmit”, thus offering the world its fi rst   Italian-American woman who took her place

                                                            newspaper, it took until 1930 to find   in the Principality’s communications market.
                               GILLES TONELLI                          the first magazines as   In a smooth handover the 4 issues for 1995

                                négocie avec l’Europe
                                European relations negotiator          we know them today.  were produced in collaboration with Maurice
                                                                       e Robert Dictionary   Cohen, founder of the magazine and the
                                                                      gives the following   publication’s new director.
                                                                     definition: a periodical   The first changes to the magazine took place
                                                                     publication,  usually   after two years of branding, and the 22 nd
                                                                    illustrated.  A  more   issue published in the first quarter of 1997
                                                                    pragmatic  definition   had a new identity. This issue is noted for the
                                                                   c on s ide r e d  the   modification of the logo; two more followed
                                                                   magazine press as: any   and new sections were created. With each
                                                                  periodical  publication   issue the magazine grew, reinvented itself,
                                                                  addressed to the general   focused more and more on the economic
                                                                  public,  illustrated  and   life of the Principality and became a must on
                                                                 printed on quality paper,   newsstands in Monaco.
                                                                 sold on newsstands or by   The  Monaco  Economie  Facebook  page
                                                                subscription. Nevertheless,   was created in February 2016, with short
                                                                the  notion  of  magazine   summaries of the articles available in the last
                                                               press  remains  extremely   published issue as well as the latest news
                                                               diverse given the multitude of   from the Principality.
                                                              specialised content on offer.
                                                              From  Scrooge  Magazine  to   In  October  2016  the  entire  Davidson
                                                             l’Express, Elle and  oici, there   Communications team proudly celebrated
                                                             is a whole world out there.  Monaco Economie’s 25  anniversary with
                                                                                                             th


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