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MONACO ÉCONOMIE
Once upon a time Monaco conomie
Although it is difficult to slip the history Monaco Economie: a brief history of our
of the word magazine into a conversation, magazine.
its etymology is fascinating because it is Monaco Economie is the quarterly economic
universal. magazine of the Principality of Monaco. It
«Magazine» comes from English that borrowed is fully bilingual, French and English, and as
“magasin” (shop from French, which itself its name suggests, it deals mainly with the
comes from the Arabic word “makhzan” Monegasque economy while lightly touching
meaning depot, place of storage, warehouse. on the Côte d Azur.
In French the word “magazine” which became At the outset Maurice Cohen was the head
common at the beginning of the 20 century, of Davidson Communication, a Monegasque
th
is a re-use of the English word. From 1741 communications agency. In partnership with
to the end of the 19 century periodicals the Department of Commerce, Industry and
th
appeared in France with the word “magasin” in Industrial Property of Monaco, in December
their title, to refer to a collection, a repository 1988 he launched the “Monaco Expansion”
for, and an accumulation of information for edition. At the time it was a semesterly
a given period. publication of economic information primarily
intended for new companies in Monaco.
94 But how is the magazine press defined today? For what would have been its 9th issue,
According to researchers two criteria Monaco Expansion changed its name and
le magazine économique de la Principauté - the economic magazine of the Principality AVRIL > JUIN 2015 5€
characterise the written press: printing and became Monaco Economie, a “truly” bilingual
Monaco,
passionate periodic publishing, elements which were only French English magazine which was to be
about sport to be combined at the very beginning of the 17 th published every 3 months. It is now sold on
Monaco, century. Though Johann Carolus published the newsstands and by subscription and is aimed
first number of “Relation aller F rnemmen und
at all the economic players in the Principality.
la passion gedenckw rdigen Historien in Strasbourg in
du sport 1605,” or in English “Communication of all the 1995 was the year of change. In March the
ownership of Davidson Communication passed
important and memorable stories that took
place in Upper and ower Germany that I want to iana Caso who was 27 at the time, a young
to transmit”, thus offering the world its fi rst Italian-American woman who took her place
newspaper, it took until 1930 to find in the Principality’s communications market.
GILLES TONELLI the first magazines as In a smooth handover the 4 issues for 1995
négocie avec l’Europe
European relations negotiator we know them today. were produced in collaboration with Maurice
e Robert Dictionary Cohen, founder of the magazine and the
gives the following publication’s new director.
definition: a periodical The first changes to the magazine took place
publication, usually after two years of branding, and the 22 nd
illustrated. A more issue published in the first quarter of 1997
pragmatic definition had a new identity. This issue is noted for the
c on s ide r e d the modification of the logo; two more followed
magazine press as: any and new sections were created. With each
periodical publication issue the magazine grew, reinvented itself,
addressed to the general focused more and more on the economic
public, illustrated and life of the Principality and became a must on
printed on quality paper, newsstands in Monaco.
sold on newsstands or by The Monaco Economie Facebook page
subscription. Nevertheless, was created in February 2016, with short
the notion of magazine summaries of the articles available in the last
press remains extremely published issue as well as the latest news
diverse given the multitude of from the Principality.
specialised content on offer.
From Scrooge Magazine to In October 2016 the entire Davidson
l’Express, Elle and oici, there Communications team proudly celebrated
is a whole world out there. Monaco Economie’s 25 anniversary with
th
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