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SBM: Investments On Every Front by Milena Radoman

The Monte-Carlo SBM Group is multiplying its investments both Intramuros and internationally. On land and on sea...

© Le Palace des Neiges

L’ex-Palace des Neiges
With the opening of New Moods on November On the sea and on land internationally This is to avoid the risk of handling dirty
30, to be followed by the Marlow, the largest Internationally, the Monte-Carlo SBM brand money. “This casino has made the most
restaurant on the sea extension in January will soon be ploughing the Caribbean seas significant efforts in the world with regard
2025, and finally the MC Club Cigare in the aboard Crystal cruise ships. Two floating to compliance with regulations and the
spring of 2025, the next few months promise casinos will bear the name “Casino de verification of the origin of the gambling
to be a very intense time for the Société des Monte-Carlo”. “We get a percentage of the cash,” says Stéphane Valeri, according to
Bains de Mer. And that’s just the start... After gaming result and we have a guaranteed whom the Monegasque gaming house is
the Annual General Meeting, Stéphane Valeri minimum. So there is no financial risk for also... the most controlled in the world.
spoke at length about the company’s various the company,” says Stéphane Valeri. “We are visited by three auditors from the
investments. Starting with the future Monte- SBM is also exporting to Dubai, following Monegasque Financial Security Authority for
Carlo One Courchevel, ex-Palace des Neiges: the signing of a partnership agreement with three months each year. In comparison, the
“Thanks to the Olympic Games (in 2030), if we the D.ream International group (Coya, Zuma, French have over 200 casinos and have had
were to sell today there would be a 20 - 30% Nusr’Et, and Amazonico). From autumn 2025, just 18 inspections. This means that a French
increase in value. (...) This hotel has already Monte-Carlo Club 1863 (the year SBM was casino receives a “compliance” examiner on
appreciated in value, and will be very profitable. founded) will offer Mediterranean cuisine, average every 21 years...”
(...) You won’t find a room in a Palace Hotel In including barbagiuans. Anything else?
Courchevel for less than 3,000 to 4,000 euros “Given the substantial investment in these
a night”, the manager estimates. The Palace projects, it would be unreasonable to imagine SBM, partner of women’s basketball
will be renovated by the renowned Swiss embarking on the renovation of the Summer Monaco’s economic flagship is
architectural firm Herzog & de Meuron, and Sporting at the same time. But once these committed to women’s sport. The
is due to open for business for the Christmas real estate projects are completed, we will SBM has just signed a partnership
of 2026. The manager is expecting profits that be in a position to tackle the renovation” agreement with the Monaco Basket
“will run into millions every year...”. said the director, with a smile on his face. Association (MBA), chaired by former
In Monaco, another project is taking shape on “I am convinced that the real estate projects game employee Eric Elena. “It is
the Terrasses du Casino in the place of Les we are carrying out will completely change possible that women’s team sports
Thermes and the Rothschild bank builing. “We our paradigm.” don’t get the recognition they deserve.
can build completely renovated spas there, as All these investments are now made possible We could have chosen soccer, but we
well as hotel residences, with luxury shops by a flourishing 2023 - 2024 financial year, chose basketball which has a history
on the top floor, facing Hermès on Avenue with an operating income of 73 million euros. in the Principality. We will be helping
Monte-Carlo. Work is scheduled to take four Indicators for the first months of SBM’s new the MBA to build a great professional
years, between late 2026 and late 2030 or financial year are in the green, with overall team for the Principality over the next
early 2031. SBM is also (still) in the running sales up 7%. Only the gaming sector is few years,” Stéphane Valeri explains.
to renovate Le Méridien Beach Plaza. But in lagging behind (-17%) due to “very poor table The players will be able to use the
this case, as the land belongs to Monaco, any games and slot machine contingencies”, SBM’s gyms and spas, as well as try
project is subject to the decision made by the explained Stéphane Valeri, the Chairman. out the cryotherapy sessions at the
Government, and the outcome of the upcoming The Monte-Carlo Casino would also have had Thermes Marins.
competitive bidding process. to do without “some thirty million games”.

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