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into the world of sport. From then on, the focus The Research & Development department is
was no longer solely on sports chiropody, but made up of a team of pharmacists, chemists,
on skin care for sportspeople. biochemists and engineers whose aim is
Today, the laboratory is a key partner for to provide an ever-improving response to
sports events. The brand offers 9 products and consumer needs and requirements. Products
supports no fewer than 90 competitions, some are formulated and tested under medical and/
of which have been running for over 40 years: or pharmaceutical supervision.
participants have free access to 42 treatment With a constant focus on quality improvement,
areas run by professional physiotherapists Laboratoires Asepta has developed its own
and chiropodists. range of active cosmetics, backed up by 6
The arrival of the 3rd generation at the head international patents and over 2,000 formulas
of the Laboratory in 2019 saw Benjamin Noir, for well-being and comfort from head to toe.
son of the then CEO and grandson of the
founder, first as Executive Assistant and then Formulation, production, shipping and
© ASEPTA as Managing Director in 2022. Like his mother, administrative services are all grouped together

Siège social & usine des Laboratoires Asepta entre 1970 he started out as a clinical psychologist before in the Principality, making Laboratoires Asepta
ambassadors of "Made In Monaco" in over 65
becoming a business consultant for Akileine.
et 2003, les Flots Bleus augmenté de 2 plateaux à l’Albu
Asepta’s head office and factory between 1970 and 2003; He then joined the family business, where he countries on 5 continents.
les Flots Bleus were extended by 2 floors at l’Albu
continues the tradition.
- sponsorship - represented a new challenge
for Aspeta.
Henri Mas's son Georges, who had been Export
Manager since 1970, was appointed Managing
Director in 1990.
Anne-Marie Noir, daughter of Paul Lacroix,
the company's founder and CEO, became
Managing Director in 1994, and then took
over her father's position following his death
in 2002. Like their fathers before them, they
complemented each other in their skills, and
co-managed the company with a shared vision,
continuing to innovate and develop the brands
to ensure the company's long-term future. © ASEPTA
In 1993, 50 years after its launch, the research
laboratory came up with a special dermo- Georges Mas, Directeur de l’Export de 1970 à 1990, puis
Administrateur Délégué jusqu’en 2022
accessary range of foot care for diabetics, © ASEPTA Georges Mas, Export Manager from 1970 to 1990, and then
now sold under the "Akildia" brand. Managing Director until 2022
Paul Lacroix, a visionary in advertising, signed La Ruche - siège social des Laboratoires Asepta depuis
septembre 2003 totalisant 9 000 m de locaux répartis sur
2
the first known contract for commercials, 5 étages et complétés 2 plateaux de 1000 m sur Fonvieille ASEPTA IN FIGURES
2
known today as a “sponsorship” contract. The La Ruche - Asepta’s head office since September 2003, has
a total 9,000 sq.m spread over 5 floors, plus 2 floors of
Paris-Strasbourg walking race which began 1,000 sq.m in Fontvieille. 15 brands totalling 350 products
in 1926 and halted on the eve of the war in 5.7 million units manufactured per
1937, was relaunched in 1949 with a sponsor One mission: quality, research and innovation year (yes)
specialising in foot treatment to monitor and 80 years after its launch based on a single 12,000 pharmacies and drugstores in
care for competitors along the 520 km route. product, the Laboratoires now have almost 350 France distribute the brands
This was the first sporting event that Akileïne products split between some fifteen brands. No.1 in foot care in France since 1980
sponsored. This diversification has taken place over time, No.1 in eyelash and nail care in France
From the outset, the brand has been associated based on recognised expertise, listening since 2010
with the world of sport, aiming to become the to the needs of consumers, the demands 6 Asepta products sold every minute
chosen partner of sportsmen and women. of healthcare professionals and scientific in France in 2022
Numerous studies carried out in specialist advances... and always in keeping with its 5 subsidiaries worldwide
sports centres with doctors, pharmacists, motto: Quality, Research and Innovation. 100 international distributors
physiotherapists and chiropodists resulted in Designed in modern premises, with high- 165 employees in 2023, of whom 134
the "SPORTS AKILEINE" range being launched performance equipment, in compliance are based in Monaco and 31 in France
in the same year of the centenary of the with European and international cosmetics 25% of turnover is from exports
“modern” Olympic Games. standards, product development is carried out 2013: "Made In Monaco" award from
In 1996, Asepta made another remarkable entry under rigorous quality control at every stage. Monaco Matin

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