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Portrait





       The first listed pharmaceutical company to set up a branch in Monaco, Clinuvel
       produces a leading drug against rare genetic and metabolic diseases. From
       pharmaceuticals to cosmetics, it is now taking on the anti-ageing market.


       Clinuvel: an australian success story –

       new chapter in Monaco                                                                 by Milena Radoman




       Having come to Monaco in 2020, the Clinuvel
       Group’s journey has been an unusual one.
       The story of this pharmaceutical laboratory
       dates back to 1980. At the time, university
       researchers were working on the synthesis
       of human hormones and the properties of the
       a-MSH (alpha melanocyte stimulating hormone)
       in order to protect the organs and the skin.
       Australian-based Epitan obtained the rights to
       the technology and wanted to market it as a
       cosmetic tanning agent. In 2004, because of
       weak objectives and an absence of strategy,
       Epitan went bankrupt but its potential generated
       interest across the world. Philippe Wolgen, who,
       at the time worked as an analyst for different
       European hedge funds, ordered a report into
       Epitan, before finding himself ordering another
       one: “It was extremely rare for me but when I
       went there, I was seduced by the technology’s   Napster and spotify founders invest  Anti-Ageing creams in 2021: the new holy grail
       reliability,” he now says.        A product launch inevitably needs financing:   Since then, Clinuvel has joined the ASX 200 (CUV)
                                         “Up to market launch, a drug requires an   and the NASDAQ (international designation
       Change of direction               investment of $600 million to $1.2 billion.   CLVLY). The European Health Agency and the
       To guide Epitan towards an inevitable strategic   To raise the funds, Philippe Wolgen, with   United States Food and Drug Administration have
       change, Philippe Wolgen joined the executive   his financier hat firmly on, went hunting   granted marketing authorisation for Scenesse.
       board and became CEO, revolutionising the   for investors around the world, not to   «The group now has 77 employees and is worth
       functioning of the company and investing in it.   investment banks but to family offices   €1.1 billion compared to €20 million when it
       Changes were made to the board, the teams,   and specialised funds. He was able to win   started,» says Philippe Wolgen, before adding
       young talents were recruited and the company   over pension funds, as well as the asset   with a laugh: “At first, I was taken for a fool but
                       was renamed Clinuvel   management giant, Fidelity, and the founder   the shareholders, who have had the patience and
        “At first,     Pharmaceuticals.   of Napster, Sean Parker, even before entering   the vision to invest in the company, feel like they
                       Clinuv el bega n   the American market. “In 2007, during a   have bought gold. Clinuvel is one of the biggest
    I was taken        developing Scenesse,   Clinuvel presentation in Silicon Valley, I   hits in Australia!” The former facial surgeon
                       a drug that activates   met the founders of Facebook and Napster.   turned financial analyst even had to counter
    for a fool…”       the  production  of   Traditionally-speaking, a pharmaceutical   a $95-million takeover; and the 50-year-old,
                       melanin,  the  skin’s   company has no place in the tech den - but   who himself owns 8% of the company, intends
       natural defence against ultraviolet rays, aimed   the best part was that we were the first   to continue the Australian success story with
       at protecting against sun-related illnesses. It   company in the world to use Facebook to   ambitious plans. A first line of cosmetic creams
       is used to treat rare genetic diseases like the   search for patients in hospitals for our clinical   will be released in 2021: “We will exploit the
       one affecting so-called “Moon Children”, who   trials. It was innovative and efficient. In 18   anti-ageing properties of the technologies used
       develop skin cancer caused by UV rays at the   months, we found 600 patients around the   to regenerate the DNA of skin lesions caused
       slightest exposure to sunlight and light. “In all,   world. The result is that today Sean Parker,   by sun exposure and offer them to the general
       100,000 patients are potentially concerned,”   who has followed us for 14 years, owns 6%   public.” Another challenge that could just be
       observes the Clinuvel boss.       of the company.”                  the new Holy Grail of cosmetics.

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