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PORTRAIT






















                                                                                                                       © Les Perles de Monaco





           Frédéric Rouxeville et Brice Cachia
           Léonore Pfefferlé, REV accredited real estate expert, et Roland Chevallier MRICS-RV accredited real estate expert
          Cachia and Frederic Rouxeville have put their   evenings can be magical,” says the founder with   It's really satisfying to see the family story
          expertise to good use for their production.   a touch of pride. The service is also performed   continue,” explains Brice Cachia with a touch
          “We're marine biologists first and foremost,   in the same genuine manner: “No fuss, no   of emotion. The family spirit is reflected in the
          and it's our in-depth knowledge of reproductive   unnecessary sauces. The produce does the   team, which now has 18 employees. “We've
          cycles and optimal rearing conditions that   talking. And that's how our customers like it.  grown from two or three people to a solid
          makes the difference,” explains Brice Cachia.                            team, but we've always kept our original soul.
           “We both come                      Masterful Diversity                  I think that's what appeals to our customers.
                                              Although oysters remain the flagship product,
                                                                                   As is the case with any business, Les Perles de
           from aquaculture                   Les Perles de Monte-Carlo has gradually   Monte-Carlo has had its share of challenges.
                                              expanded its menu. “At first we only served
                                                                                   We have not been spared storms, health crises
           backgrounds, and                   oysters, but we soon felt the need to diversify”,   and even disruptive construction sites. “We've
                                              explains Brice Cachia. We acquired a plancha
                                                                                   certainly had our difficult moments. As an
           it was time for a                  so that we could propose fish, particularly   example, our entire first oyster production was
           change”                            sea bass, cooked to perfection. “Customers   lost just before it was to be sold, which was a
                                                                                   major blow. But we persevered,” Today, after
                                              love it: it’s simple but delicious. And above all
                                              it adheres to our principle of respecting the   many trials and tribulations, the company can
          This approach is reflected in every detail of   produce,” he explains.   be proud of its success. “We have managed to
          the business. The oysters, for example, go   Today the establishment offers a varied menu   surmount the hurdles and grow. Our aim now is
          through a unique pre-growth phase, a process   featuring live seafood                       to continue offering
          that guarantees their quality before they   such as lobsters,                               exceptional produce
          are matured in basins specially designed to   crayfish and even   “We want to               while remaining
          recreate ideal marine conditions. “We have   clams. “Our aim is to   remain authentic,      true to our values,”
          always made it a point of honour to respect   continue innovating                           concludes  Brice
          the nature of all the seafood. That's why there   while maintaining   simple and            Cachia.
          is no compromise when it comes to freshness   top quality. We grow                          With steady growth,
          and quality,” emphasises the creator of Perles   every year, with a   honest, while         a n   u n w a v e r i ng
          de Monaco.                          10-15% increase in    serving the best                  commitme nt to
                                              sales. But what really                                  quality and family
          The atmosphere of Les Perles de Monte-Carlo   counts for us is that   the sea has to        management, Les
          also sets it apart. Les Perles de Monte-Carlo   our customers are                           Perles de Monte-
          favours a relaxed, authentic atmosphere, a far   satisfied.       offer”                    Carlo has a bright
          cry from the upscale restaurants synonymous                                                 future ahead. “We
          with the Principality. “We've always wanted   A family story                                want  to  remain
          people to feel at home in a warm and simple   Les Perles de Monte-Carlo is also a great   authentic, simple and honest, while serving
          setting. Our customers appreciate this sincere,   family story. In recent years, Aaron Cachia,   the best the sea has to offer. That's the DNA
          no-frills approach. The wooden tables, the   Brice's son, has joined the adventure, gradually   of Les Perles de Monte-Carlo,” Brice Cachia
          sea air, and the absence of roads between   taking over the reins of the establishment.   proudly concludes. Les Perles de Monte-Carlo
          the terrace and the sea reinforce this back-to-  “I'm very proud that my son is taking over.   is the place where passion for seafood blends
          basics feeling. “It’s rather like being alone in   He shares the same passion for seafood and   with excellence and authenticity, making it a
          the world here, at the end of the sea wall. The   already manages a large part of the business.   genuine gem.

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