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nothing. However, at the last minute he decided pregnant” he smiles. “Obviously, my family was Digital Services Department). At the request

to change everything. “I had a very specific idea more important than my career choice. So we of Serge Telle, he was appointed Director of
of what I wanted to do. My path seemed traced. decided to stay in Monaco. I have never regretted Human Resources in 2018. “During this period, I
I was supposed to enrol in the law faculty, but in this choice”. implemented a strategy for the development and
the end when I was there, I chose an economics Stéphan Bruno therefore continued his career management of human resources. In particular,
at SBM and in 2003 became Head of Treasury it focused on skills development and quality
“… he takes up for the group. He innovated and notably of life at work, essential issues in a context of

each challenge that implemented a new cash management system. transformation. In collaboration with Monaco
Digital, we have created a campus dedicated
“I had a lot of fun initiating these changes, but

presents itself to him I also felt a certain pressure on the first day in to training and support for change through
front of my computer screens with almost 200
digital transition. I had a lot of fun leading these
with determination million euros to manage.” essentially people-centred projects”.
After four years in the human resources
Deeply concerned by the issues related to his
and passion.” country, in his forties he left his position at the department, Jean Castellini, Minister of Finance
Société des Bains de mer to get involved in his and the Economy, called on Stéphan Bruno, who
course with a finance option”. A choice that country’s politics. In 2008, Stéphan Bruno became took over as Director of Economic Expansion

quickly paid off. After obtaining his master’s Advisor to the President of the National Council, in February 2022. A new important role with
degree, the young graduate continued his in charge of economic and financial affairs. A year important projects for the Principality. “There

studies by taking a master’s degree at the CNRS later, he became Secretary General of ‘Monaco were areas for improvement that needed to
in Sophia Antipolis. Then he did an internship in 2029’. A conclusive be worked
the purchasing department of the Société des timespan that allowed on quickly.
Bains de Mer, resulting a few months later in a him to understand, with “I had a lot of I mean in
job as the company’s Financial Controller. “It was even more precision, fun leading these par ticular

a very rewarding first position,” he explains. “I the country’s economic o f the
worked for both the hospitality industry and the and financial issues. essentially people- compliance
gaming industry. I learned a lot and it helped me “I worked on big and and control
for the rest of my career.” transversal files. centred projects” work related
Stéphan Bruno advised and supported hotel Professionally speaking, to the fight
managers in their duties. He enjoyed helping it was stimulating. against
them in budgeting, inventory management and Personally too. He quickly put this new experience money laundering and financing terrorism. I

expense management. He then introduced food at the service of the administration. A logical am also thinking of the process of continuous
and drink cost control for all catering outlets. An new career choice for him and an undeniable improvement of the quality of service to
important and necessary shift for the Société des asset for Monaco. economic actors both in the context of the
Bains de Mer, and also for Bruno who learned more creation of activity and for their development”.
about himself, his team and project management Government administration was a logical Also Managing Director of Monaco Boost,
skills. “Humanly speaking, it was very rewarding. I continuation the business incubator dedicated to Monaco CHRONOMÈTRE FB 3SPC.2
enjoyed managing these teams. Since then, I have Stéphan Bruno’s skills, fi rst within the SBM, citizens and their spouses, he listens to young The first mechanical movement with a

always strived to help the employees I work with then as a technical adviser for financial and local entrepreneurs and offers tailor-made cylindrical balance-spring, 72h power reserve
and chronometer-certified by the COSC.
to grow. It’s important for me to support them economic affairs enabled him to join the support for these players who are essential to Case diameter: 42 mm
in their career, because it’s also the best way to government by becoming technical adviser for the Principality’s business dynamism. ferdinandber thoud.ch
challenge oneself and develop.” the Minister of State, in charge of modernizing the In order to embody these changes and the new
administration. Although challenge is important dynamic, he has reorganised the management
A conclusive period in politics for him, his motivation is just as important. “I team which has resulted in the recent creation
It is an undeniable fact that Stéphan Bruno has wanted to put my experience acquired over the of Business Development Agency. Another
always been driven by challenges. At the Société years to good use. For me, it was essential to innovation is the MONACO BUSINESS OFFICE,
des Bains de mer, he was given the opportunity introduce the notion of ‘customer service’ into a new division bringing together all business

to resume his studies and did not think twice government administration in order to improve and trade-oriented missions. This office will be
about it. “I enrolled on an MBA course. I was the quality of service. To achieve this, he headed an asset in terms of visibility and attractiveness
lucky enough to be able to enrich my knowledge the MOSAR project (Modernising public services in order to offer dedicated support to new
and obtain a recognized English diploma, with for a responsible administration), implementing entrepreneurs and established companies.
the added bonus of spending time in the United the Welcome Plan and the creation of the Since the beginning of his career, Stéphan Bruno
States. “An opportunity that has always made Monaco Welcome Certified label. Projects that has constantly challenged himself in order to

Monegasque people dream. Head-hunted by the are now all recognized for their effectiveness. succeed all the missions offered to him. There
Ritz Carlton group in the United States, he was Stéphan Bruno continued his career and a few is no doubt that this time again, he will again
nevertheless forced to refuse this opportunity. years later, in 2006, he was appointed Director use the same recipe and apply the determination
“The day of my hiring, my wife told me she was of Digital Administration (now known as the that characterizes him.
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